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SUMMARY:From back office to brand story: Using and marketing AI
DESCRIPTION:For the past two years, our annual AI event has tracked the relentless rise of AI on the agendas of marketing and BD leaders across professional services.\n\nReturning for our third instalment, we will explore how far predictions of the AI revolution in professional services marketing and BD have borne out by discussing with MBD leaders from two firms pioneering AI adoption.\n \nHear about the latest use cases, how to optimise AI, and discover specific tools that industry peers are using today to improve efficiency and enhance outputs.\n\nWe’ll also focus in on how firms are talking to clients and stakeholders externally about their AI strategy.\n \nClients have more AI-enabled advisors to choose from than ever before. So what expectations do they have of firms’ use of AI in the delivery of client services? And what role do MBD teams play in meeting those expectations?\n \nFind out how firms can communicate their AI strategy to align with and reinforce their brand, and how the marketing of AI tools and capabilities can both resonate and differentiate within a competitive market.\n \nPlease join your peers for this important in-person event. Places are limited.\nBook now\n
URL:https://pmforum.co.uk/events/from-back-office-to-brand-story-using-and-marketing-ai/
ORGANIZER;CN=London and South East:MAILTO:
CATEGORIES:In person Event
LOCATION:25 Cannon Street, London EC4M 5UB
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