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UID:MEC-51594de14eeb96bc7fe59cf5cad96706@pmforum.co.uk
DTSTART;TZID=Europe/London:20250703T120000
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DTSTAMP:20250619T093442Z
CREATED:20250619
LAST-MODIFIED:20250701
PRIORITY:5
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TRANSP:OPAQUE
SUMMARY:Justify Your Budget: The Real Case for Advertising
DESCRIPTION:Two outspoken advocates in favour of advertising by professional services firms are coming together—not to sell, but to scrutinise.\nIn this webinar, they’ll explore what they’ve learned, where they disagree, and why advertising still matters. No fan worship. No sales deck. Just a rigorous, good-faith debate.\nThe arguments against advertising will be presented in a strong and reasonable way —and then they’ll do their best to answer those arguments.\nIf you’ve ever had to justify a brand campaign, question a campaign plan, or defend your marketing budget, this one’s for you.\nHope you can join your peers.\nBook now\n
URL:https://pmforum.co.uk/events/justify-your-budget-the-real-case-for-advertising/
ORGANIZER;CN=London and South East:MAILTO:
CATEGORIES:Webinar
LOCATION:Online
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