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SUMMARY:Digital thought leadership campaigns that grow firms
DESCRIPTION:Join us for a national webinar featuring two marketing leaders as they share insights on thought leadership campaigns designed to drive growth and generate leads.\nNigel Sprunt will present a behind-the-scenes look at Withers’ recent digital thought leadership campaign, in particular:\nLeveraging expertise in advising successful individuals on business, personal, and philanthropic matters to build a powerful brand identity.\nCompelling, human-centric storytelling and other innovative formats such as interview-style articles and immersive content.\nStrategies for reinforcing client trust, fostering brand loyalty, and inspiring audiences in a competitive marketplace – all the while generating valuable leads.\nNicky Purnell will share insights from Menzies’ recently launched campaign “The Greatest Leap”, in particular:\nThe campaign’s conception and the challenges encountered during its development\nHow the firm commissioned independent research involving 500 UK business leaders to understand the complexities of transitioning from medium-sized to large enterprises.\nHow the research process included defining scope, interpreting results and shaping a comprehensive guide for business leaders.\nI hope you can join your peers.\nRSVP now\n \n
URL:https://pmforum.co.uk/events/digital-thought-leadership-campaigns-that-grow-firms/
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CATEGORIES:Webinar
LOCATION:Online
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