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DTSTART;TZID=Europe/London:20251119T093000
DTEND;TZID=Europe/London:20251119T173000
DTSTAMP:20240920T125731Z
CREATED:20240920
LAST-MODIFIED:20250911
PRIORITY:5
SEQUENCE:4
TRANSP:OPAQUE
SUMMARY:The Proactive Marketing Executive
DESCRIPTION:This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop and allows more time to explore the issues. This workshop contains several group exercises which provide ample opportunity to talk to and learn from other participants.\nTopics covered\nOrientation\n• Aims, agenda, rules of engagement and introductions\n• Being proactive, confident, challenging and focused\nGroup exercise 1: Fundamentals quiz\nTowards strategic marketing\n• BD – marketing, selling and relationship management\n• Buying processes and the client journey\n• Strategy, the marketing mix, segmentation and the sector matrix\n• How marketing audits and plans help you to help fee- earners\n• Goal-setting and measuring marketing effectiveness (ROI)\nGroup exercise 2: Tactical marketing and BD techniques\nExtending tactical marketing knowledge\n• Toolbox and campaign competencies\n• The shift from outbound to inbound marketing\nGroup exercise 3: Techniques in depth\n• Digital PR and content management\n• Campaign development and thought leadership\n• Selling, tendering and new business development\n• Relationship management and KAM\n• MarTech in professional services firms\nManaging tactical marketing programmes\n• Crisis management\nGroup exercise 4: Managing marketing/BD operations\n• Developing effective briefs and managing suppliers\n• Managing junior marketing staff (and resilience)\n• Balancing priorities, time, and project management\nWorking more closely with fee-earners (internal clients)\nGroup exercise 5: Relationships with fee-earners\n• Dealing with ‘difficult’ people\n• Developing your personal profile – trust and positive communication\n• Influencing and achieving buy-in\nGetting closer to clients\n• From marketing to business development\n• The sales and decision-making processes\n• Pitching and tendering\n• Developing your market, product, and client knowledge\nDeveloping your career\n• Marketing qualifications and skills\n• Team structures and career paths\nGroup exercise 6: Future career questions\n\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £450 +VAT\nSecond attendee £440 + VAT\nAll subsequent attendees £430 + VAT\n\nBook now\n\n				#wpforms-7312 {\n				--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside the UK? (for VAT purposes )YesSelect number of attendees1 attendee - £450 plus VAT2 attendees - £890 plus VAT3 attendees £1320 plus VATPrices per attendees:\n1st attendee £450 + VAT,\n2nd attendee £440 + VAT,\n3rd attendee £430 + VATSelect number of attendees1 attendee - £4502 attendees - £8903 attendees £1320Prices per attendees:\n1st attendee £450,\n2nd attendee £440,\n3rd attendee £430Attendee details2nd Attendee Full Name, Job Title and Company EmailAttendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal including VAT£0.00Submit  \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n \n
URL:https://pmforum.co.uk/events/the-proactive-marketing-executive-5/
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CATEGORIES:Full Day Online Workshop
LOCATION:Online
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