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DTSTART;TZID=Europe/London:20250904T093000
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DTSTAMP:20240920T101857Z
CREATED:20240920
LAST-MODIFIED:20250826
PRIORITY:5
SEQUENCE:6
TRANSP:OPAQUE
SUMMARY:Email marketing and marketing automation
DESCRIPTION:Every professional service firm knows that effective emails and marketing automation make sense yet so few manage to maximise their potential.\nThis workshop offers delegates the opportunity to share experiences and develop practical new approaches.\nTopics covered include:\nFoundations of Effective Email Marketing\n\nSuccess factors for email marketing: Building on goal setting and exploring key performance indicators. Which KPIs really matter? Why is email marketing more than just a sales platform, and why is it important in the digital landscape?\nEmail service provider selection: Criteria for choosing the right provider\n\nDesign and User Experience in Email Marketing \n\nAdvanced segmentation and targeting: Beyond basics, using data-driven approaches\nDesigning responsive email templates: Updated best practices for modern devices and platforms and personalisation at scale. Using automation to personalise at a granular level\nMaximising response and open Rates: Structuring emails for engagement and conversions and tailoring content/tone to different audiences\n\nImplementing Iterative Processes\n\nCampaign planning and execution: Strategic planning and long-term campaign management. Enhancing open and click through rates\nAdvanced A/B and multivariate testing: Delving deeper into testing strategies and analysis\nEmail analytics and interpretation: Turning data into actionable insights\n\nMarketing Automation Deep Dive\n\nEmail and CRM Integration: Best practices for seamless integration\nAdvanced automation and trigger-based emails: Exploring sophisticated automation techniques\n\nQ&A\n\nOpen Discussion: Addressing specific questions and scenarios.\n\n \n \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond the refund of fees paid.\n
URL:https://pmforum.co.uk/events/email-marketing-and-marketing-automation-6/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day online workshop
LOCATION:Online
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