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DTSTART;TZID=Europe/London:20250624T093000
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DTSTAMP:20240920T091920Z
CREATED:20240920
LAST-MODIFIED:20240923
PRIORITY:5
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TRANSP:OPAQUE
SUMMARY:Hands on guide to SEO
DESCRIPTION:Introduction to SEO and Its Importance\n\nWhat is SEO? An overview of Search Engine Optimisation\nWhy SEO Matters: Understanding its impact on digital marketing and online visibility\nKey SEO Concepts: Introduction to terms like SERP, organic traffic, keywords, etc.\n\nUnderstanding KPIs and SEO Metrics\n\nDefining Key Performance Indicators: What KPIs are and why they’re crucial in SEO\nImportant SEO Metrics: Explaining metrics like click-through rate, bounce rate, backlinks, etc.\nSetting Realistic Goals: How to set achievable SEO objectives\n\nIntroduction to Google Analytics 4 (GA4) and Google Search Console (GSC)\n\nBasics of GA4 and GSC: Overview and differences between the two tools\nSetting up GA4 and GSC: Step-by-step guide on how to get started\nNavigating and understanding the Dashboards: Key features and reports to focus on\n\nContent Strategy in SEO: Beyond Just Blogs\n\nThe role of content in SEO: An overview of how content impacts SEO\nBlogs and their limitations: Discussing why blogs are not a one-size-fits-all solution. Misconceptions about blogs as the sole driver of SEO success\nThe importance of content variety (videos, podcasts, infographics etc.).\nQuality vs. Quantity: Creating valuable content that serves user intent\nIntegrating Blogs with other content types: How to use blogs as part of a broader content strategy\n\nComprehensive Keyword Strategy and On-Page SEO\n\nKeyword research fundamentals:\n\nUnderstanding the importance of keyword research\nIdentifying seed and secondary keywords for each page\nUsing tools for keyword research and analysis\n\n\nCreating a Keyword Plan:\n\nHow to strategically plan keywords for different pages\nBalancing broad, specific, long-tail, and short-tail keywords\nUnderstanding user intent and matching content to search queries\n\n\nOn-Page SEO Optimization:\n\nOptimising Page Titles and Meta Data: Crafting effective titles and descriptions that incorporate target keywords\nEffective use of headings (H1, H2, etc.): Structuring content with proper heading tags for better readability and SEO\nContent Optimization: Ensuring content aligns with targeted keywords, maintaining quality and relevance\nInternal linking strategies: Using internal links to enhance SEO and user navigation\n\n\nTechnical aspects of On-Page SEO:\n\nSite Structure and Navigation: Creating a user- and SEO-friendly website architecture\nMobile Optimization: Importance of responsive design for SEO.\nPage Speed and Performance: Tools and techniques to improve website loading times\nEnsuring crawl ability and Indexability: Making sure search engines can effectively access and index your pages\n\n\n\n \nBook now\n\n				#wpforms-7213 {\n				\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside  the UK? (for VAT purposes )YesSelect number of attendees1 attendee £2702 attendees £530.003 attendees £780.00Prices per attendees outside the UK: 1st attendee £270  2nd attendee £260  3rd attendee £250Select number of attendees1 attendee £270 plus VAT2 attendees £530.00 plus VAT3 attendees £780.00 plus VATPrices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VATAttendee details2nd Attendee Full Name, Job Title and Company EmailAttendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal£0.00Submit  \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\n
URL:https://pmforum.co.uk/events/hands-on-guide-to-seo-2/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day online workshop
LOCATION:Online
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