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UID:MEC-19f01591b6ca3ba03f1aedc8db12cdb9@pmforum.co.uk
DTSTART;TZID=Europe/London:20250424T093000
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DTSTAMP:20240919T112022Z
CREATED:20240919
LAST-MODIFIED:20250227
PRIORITY:5
SEQUENCE:15
TRANSP:OPAQUE
SUMMARY:Getting the most from LinkedIn
DESCRIPTION:This session is all about getting the most out of LinkedIn, whether you’re using it as an individual,  managing a company page or supporting fee-earners who are using it to promote their personal brand. We’ll cover how to make a profile stand out, share content that gets noticed, and engage with your audience in an authentic way. You’ll also learn how to use LinkedIn’s analytics to understand what’s working and what could be improved.\n\nIntroduction: Why LinkedIn Matters\nOverview of LinkedIn’s role in professional and corporate branding\nUnderstand LinkedIn’s unique audience and opportunities for engagement\nKey trends and updates shaping LinkedIn usage in 2025\n\nBuild a Strong Personal Profile\n\nCraft a compelling headline and summary\nBest practice for showcasing skills, endorsements, and recommendations.\nLeverage featured content: Articles, posts, and media to highlight expertise\nExpand and engage with your network effectively\nPersonal Profile Auditing Guide\n\nMaximise Company Page Presence\n\nEstablish a cohesive brand identity on LinkedIn\nStrategies for regular content updates: What, when, and how to post\nUse LinkedIn Showcase Pages to target niche audiences\nEngage employees as brand advocates: Encourage team involvement\n\nCreate Content That Works\n\nUnderstand the LinkedIn algorithm: What gets seen and why\nFormats that perform best: Posts, articles, polls, and video\nStorytelling on LinkedIn: Craft narratives that drive engagement\nTips for maintaining a consistent tone and voice\n\nEngagement Strategies\n\nBeyond likes: Encourage meaningful interactions and discussions\nEffective use of LinkedIn groups for networking and thought leadership\nLeverage LinkedIn Events and Live for broader reach\n\nUnderstand LinkedIn Analytics\n\nPersonal profiles: How to interpret profile views and post metrics\nCompany pages: Key metrics to track for performance evaluation\nUse LinkedIn’s analytics to refine content and engagement strategies\nIntroduction to LinkedIn Ads Manager for paid campaign insights\n\nClosing Thoughts\n\nQuick recap of key takeaways\nAction plan: Tips for applying what was learned to daily LinkedIn activities\nResources and tools for ongoing learning and optimisation.\n\n \nBook now\n\n				#wpforms-7168 {\n				\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside  the UK? (for VAT purposes )YesSelect number of attendees1 attendee £2702 attendees £530.003 attendees £780.00Prices per attendees outside the UK: 1st attendee £270  2nd attendee £260  3rd attendee £250Select number of attendees1 attendee £270 plus VAT2 attendees £530.00 plus VAT3 attendees £780.00 plus VATPrices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VATAttendee details2nd Attendee Full Name, Job Title and Company EmailAttendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal£0.00Submit  \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\n
URL:https://pmforum.co.uk/events/social-media-best-practice-2/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day online workshop
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2024/09/Getting-the-most-from-LinkedIn.png
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