BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.34.1//EN
X-ORIGINAL-URL:https://pmforum.co.uk/
X-WR-CALNAME:PM Forum
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-3bff829dde3583558708865f6de7be37@pmforum.co.uk
DTSTART;TZID=Europe/London:20240717T120000
DTEND;TZID=Europe/London:20240717T130000
DTSTAMP:20240626T092053Z
CREATED:20240626
LAST-MODIFIED:20240712
PRIORITY:5
SEQUENCE:5
TRANSP:OPAQUE
SUMMARY:Best practice and quick wins: how to make the data journey work for your firm’s MBD strategy
DESCRIPTION:Professional services firms are data rich businesses – but this isn’t always leveraged when it comes to using data to inform marketing and BD strategies.\nFrom front line adviser activities, matter/job information, financial information and digital marketing data – professional services firms of all shapes and sizes have either a little – or and more likely a lot – of raw client and contact data that can be invaluable when conceiving the next marketing or BD campaign, service line launch or new market entry – particularly when combined with external market data.\nEnsuring data travels seamlessly from the point of collection to the point of analysis and usage is what’s called the ‘data journey’, and it may be one of the most important journeys a firm can embark on when it comes to optimising MBD strategies.\nIn this webinar, we will speak to two experts on the data journey in professional services firms, to identify:\n\n\nQuick wins: for firms starting out on their own data journeys looking for quick and easy ways to make the most of the data they have (or could have)!\n\n\nBest practice: for those firms with more advanced data systems that want to know how to consolidate their data journey and extract the highest quality insights\n\n\nNo matter how small or large a firm’s data pool currently is, we’ll explore how to harness it to the fullest potential to deliver more data-led decision making.\nWe hope you can join us.\nBook now\n
URL:https://pmforum.co.uk/events/best-practice-and-quick-wins-how-to-make-the-data-journey-work-for-your-firms-mbd-strategy/
ORGANIZER;CN=London and South East:MAILTO:
CATEGORIES:Webinar
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2024/06/Best-practice-and-quick-wins-how-to-make-the-data-journey-work-for-your-firms-MBD-strategy.png
END:VEVENT
END:VCALENDAR