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SUMMARY:How ESG can drive meaningful change and elevate your brand
DESCRIPTION:PM Forum will be hosting an event for the first time in Norwich when we will hear from Surjit Deuer and  Sholto Lindsay-Smith.\nIn the first talk, Sholto will share top line findings from a new survey that examines the perspectives of clients, graduates and those working in private practice. Drawing on insights from Industry’s survey, the session will cover:\n\nWhat do we mean by branding?\nHow important is branding anyway?\nWhat makes a strong brand and what matters most to our different stakeholders\nHow important is ESG in building brand reputation?\n\n \nThis will be followed by an engaging and practical session with Surj, the former Head of Business Development and now an integral part of the ESG team at Mills & Reeve.\nIn this session, Surj will delve into how Mills & Reeve are integrating ESG into their overall purpose and strategic priorities, and the critical role of the marketing and BD team in supporting the firm’s ESG strategy.\nSurj will share some practical steps on:\n\nThe pivotal role of marketing and BD in elevating ESG impact\nCrafting a compelling and authentic ESG story while avoiding greenwashing\n\n \nWe will end the session with Q&A with both speakers.\n \n
URL:https://pmforum.co.uk/events/how-esg-can-drive-meaningful-change-and-elevate-your-brand/
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