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DTSTART;TZID=Asia/Dubai:20240507T180000
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SUMMARY:To what extent are local and global marketing trends in alignment?
DESCRIPTION:The PM Forum has been conducting an influential global Marketing Benchmark since 2011.\nEach iteration has a theme as well as tracker data:\n\n\nThe theme for 2024 was how firms are looking to use Gen AI tools within their marketing functions and wider operations.\n\n\nTracker data includes growth prospects and the implications for marketing budgets; and planned marketing activities to achieve business priorities or neutralise the impact of external constraints on growth.\n\n\nThe meeting will start with a briefing on the Benchmark findings from Alastair Beddow, followed by discussion with a panel of local marketing leaders.\nThe panel will be exploring the extent that local trends in key areas such as marketing budgets and salaries; Gen AI; and nurturing the talent pipeline are in alignment with the global trends evidenced by the Benchmark.\nWe hope that you can join your peers for this important meeting.\nBook now\n
URL:https://pmforum.co.uk/events/to-what-extent-are-local-and-global-marketing-trends-in-alignment/
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CATEGORIES:Online
LOCATION:Online
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