BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.33.0//EN
X-ORIGINAL-URL:https://pmforum.co.uk/
X-WR-CALNAME:PM Forum
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-b4681a619cf018eed690452faeb0e94f@pmforum.co.uk
DTSTART;TZID=Europe/London:20240612T120000
DTEND;TZID=Europe/London:20240612T133000
DTSTAMP:20240423T143314Z
CREATED:20240423
LAST-MODIFIED:20240424
PRIORITY:5
SEQUENCE:4
TRANSP:OPAQUE
SUMMARY:Maximising impact & ROI from social media
DESCRIPTION:The two biggest challenges on social media in 2024 are:\n\n\nthe move to personal-first social media for lawyers, partners and the leadership (and the stats to encourage them to do so); and\n\n\ndemonstrating ROI on social in terms of hard metrics (£), not vanity metrics\n\n\nIn this session, Simon and Chloe will draw on TBD’s recent reports into Top 100 law firm leaders, and the top 100 UK Legal voices on LinkedIn, as well as research into the power of firm, media and personal posts to lay out how marketers need to pivot over the course of this year. Issues to be covered include:\n\n\nPerhaps it’s time to close the corporate channel to posts if they haven’t first been used on a personal account?\n\n\nHow can I measure social success (and what are the barriers to me doing so)?\n\n\nHow do I use a social media maturity model to know who to support and how on their social media training?\n\n\nI look forward to seeing you at this in person meeting.\nBook now\n
URL:https://pmforum.co.uk/events/maximising-impact-roi-from-social-media/
ORGANIZER;CN=Midlands:MAILTO:
CATEGORIES:In person Event
LOCATION:Mowbray House Castle Meadow Road Nottingham NG2 1BJ
ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2024/04/PMF-committee-events-2.png
END:VEVENT
END:VCALENDAR