BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.32.0//EN
X-ORIGINAL-URL:https://pmforum.co.uk/
X-WR-CALNAME:PM Forum
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-00003e3b9e5336685200ae85d21b4f5e@pmforum.co.uk
DTSTART;TZID=America/Toronto:20240509T160000
DTEND;TZID=America/Toronto:20240509T170000
DTSTAMP:20240404T143916Z
CREATED:20240404
LAST-MODIFIED:20240503
PRIORITY:5
SEQUENCE:4
TRANSP:OPAQUE
SUMMARY:Future-Proofing Your Marketing Function
DESCRIPTION:Our local committee is delighted to invite you to the PM Forum’s spring 2024 online briefing for marketers across professional services.\nThe webinar is divided into two engaging segments to help everyone identify actionable insights:\nPresentation and Q&A on the findings of the Forum’s well-established and highly regarded 224 International Marketing Benchmark from\nAlastair Beddow, Managing Director of Meridian West, to share the current trends, challenges and opportunities in professional services marketing globally.\n\n\nThe theme for 2024 was how firms are looking to use Gen AI tools within their marketing functions and wider operations.\n\n\nTracker data includes growth prospects and the implications for marketing budgets; and planned marketing activities to achieve business priorities or neutralise the impact of external constraints on growth.\n\n\nPanel discussion on future-proofing your marketing function\nMarketing leaders from the Canadian professional services community will discuss the global trends and how they relate to the Canadian market, and delve into crucial topics such as leveraging AI, upskilling, nurturing the talent pipeline, and ensuring resilience in the marketing function through strategy.\nPlease RSVP (button below) to secure your spot. Guests are welcome!\nBook now\n
URL:https://pmforum.co.uk/events/future-proofing-your-marketing-function/
ORGANIZER;CN=Canada:MAILTO:
CATEGORIES:Webinar
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2024/04/future-proofing-your-marketing-function-1.png
END:VEVENT
END:VCALENDAR