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SUMMARY:Being more strategic [FULLY BOOKED]
DESCRIPTION:This half day workshop helps delegates to think and act more strategically – whether they are developing business or marketing plans, managing day-to-day operational projects or supporting fee-earners in their work. It provides an understanding of the leading strategy models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in structured group exercises to apply the tools and their strategic abilities.\nTopics Covered\nThinking strategically\n• What is strategy? Strategic thinking?\n• Strategic planning vs strategic thinking\n• Strategic thinking process\n• Assessment: How strategic is your mind?\n• Improving your strategic thinking\n• Developing strategic thinkers at your firm\nGroup exercise and discussion\nUnderstanding business strategy and strategic analysis\n• Visioning: Seeing the big picture and hypothesising\n• Strategy development processes\n• Strategic management\n• Chaotics and crisis management\n• Strategic analysis:\n– External and internal analysis frameworks (finding key challenges);\n– Mission, goal setting and forecasting.\n• Competitive advantage and risk\n• Strategy execution\nGroup exercise and discussion\nDeveloping a marketing strategy\n• Strategy choice cascade\n• Strategic marketing options\n• Choosing markets, developing niches and portfolio management\n• Segmentation, positioning and branding\n• Strategic marketing planning (marketing mix)\n• Thought leadership and integrated business development\n• Communications campaign planning\n• Marketing metrics\n• Good strategy: The difference between tactical and strategic\n\n\nPricing\nFirst attendee £270 +VAT\nSecond attendee £260 + VAT\nAll subsequent attendees £250 + VAT\n\nBook Now\nThis training workshop is now fully booked. Check out our training programme ( https://pmforum.co.uk/training/ ) to book your next training workshop with us.\n\nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n\n
URL:https://pmforum.co.uk/events/being-more-strategic-4-752/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day online workshop
LOCATION:Online
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