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DTSTART;TZID=Europe/London:20241128T093000
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DTSTAMP:20231114T114431Z
CREATED:20231114
LAST-MODIFIED:20241112
PRIORITY:5
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TRANSP:OPAQUE
SUMMARY:Commerciality – Finance, pricing, innovation and research [Cancelled]
DESCRIPTION:Commerciality is often rated as the skill most desired amongst modern marketers and business developers in the professional services sector. This half day in person workshop uses case studies and exercises to provide basic commercial skills to enable marketers to make a bigger contribution to their fee-earners and firms.\nTopics covered\nIntroduction and session aims\n• What is commerciality? Why is it important?\n• What is a commercial adviser? Commercial M&BD professionals?\n• The role of curiosity\nBusiness acumen\n• Seeing the big picture – strategic thinking\n• Understanding markets – environmental scanning\n• Entrepreneurship and business planning\nEconomics and Financial fluency\n• Economics 101 – Macro and Micro economics and business cycles\n• Future business trends\nExercise: Reading company accounts\n• Understanding profit, profitability and cash\n• Exercise: Selecting pricing strategies\nResearch\n• Client research techniques\n• Supporting marketing/BD plans and pitches\n• Key innovation theories and strategies\n• Return on Investment (ROI)\nSolutions and impact\n• An introduction to consultancy skills\n• Problem-solving and building practical solutions\nExercise: Tackling an innovation challenge\n• Communicating for impact and achieving buy-in\nSummary and close\n\nPricing\nFirst attendee £270 +VAT\nSecond attendee £260 + VAT\nAll subsequent attendees £250 + VAT\n\nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\n\n\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n
URL:https://pmforum.co.uk/events/commerciality-finance-pricing-innovation-and-research-2/
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LOCATION:In Person (London)
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