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DTSTART;TZID=Europe/London:20241121T093000
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CREATED:20231114
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PRIORITY:5
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SUMMARY:The Proactive Marketing Executive [Fully Booked]
DESCRIPTION:This is a popular interactive full day workshop for senior marketing/BD assistants and executives who want to a) move from responsive service provision into a proactive advisory role and b) grow into more managerial, strategic and client-focused areas. This intensive workshop expands on the themes in the Practical and Professional Skills for Marketing Assistants workshop and allows more time to explore the issues. This workshop contains several group exercises which provide ample opportunity to talk to and learn from other participants.\nTopics covered\nOrientation\n• Aims, agenda, rules of engagement and introductions\n• Being proactive, confident, challenging and focused\nGroup exercise 1: Fundamentals quiz\nTowards strategic marketing\n• BD – marketing, selling and relationship management\n• Buying processes and the client journey\n• Strategy, the marketing mix, segmentation and the sector matrix\n• How marketing audits and plans help you to help fee- earners\n• Goal-setting and measuring marketing effectiveness (ROI)\nGroup exercise 2: Tactical marketing and BD techniques\nExtending tactical marketing knowledge\n• Toolbox and campaign competencies\n• The shift from outbound to inbound marketing\nGroup exercise 3: Techniques in depth\n• Digital PR and content management\n• Campaign development and thought leadership\n• Selling, tendering and new business development\n• Relationship management and KAM\n• MarTech in professional services firms\nManaging tactical marketing programmes\n• Crisis management\nGroup exercise 4: Managing marketing/BD operations\n• Developing effective briefs and managing suppliers\n• Managing junior marketing staff (and resilience)\n• Balancing priorities, time, and project management\nWorking more closely with fee-earners (internal clients)\nGroup exercise 5: Relationships with fee-earners\n• Dealing with ‘difficult’ people\n• Developing your personal profile – trust and positive communication\n• Influencing and achieving buy-in\nGetting closer to clients\n• From marketing to business development\n• The sales and decision-making processes\n• Pitching and tendering\n• Developing your market, product, and client knowledge\nDeveloping your career\n• Marketing qualifications and skills\n• Team structures and career paths\nGroup exercise 6: Future career questions\n\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £450 +VAT\nSecond attendee £440 + VAT\nAll subsequent attendees £430 + VAT\n\nThis training workshop is now fully booked. \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid..\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n \n
URL:https://pmforum.co.uk/events/the-proactive-marketing-executive-3-658/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Full Day Online Workshop
LOCATION:Online
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