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DTSTART;TZID=Europe/London:20241009T093000
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DTSTAMP:20231114T112337Z
CREATED:20231114
LAST-MODIFIED:20240806
PRIORITY:5
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TRANSP:OPAQUE
SUMMARY:Marketing and business development writing workshop
DESCRIPTION:Content is once again king. This half day, in-person, workshop will allow delegates to explore and practice a variety of writing styles – as a journalist, direct marketer, brand spokesperson, blogger, social media influencer and even salesperson. And to improve the effectiveness of various marketing and business development writing activities.\nDelegates either need to bring along examples of their writing so that they can diagnose issues and create improved versions or briefs for future writing projects. Delegates may bring their laptops or pen and paper for the exercises.\nTopics covered\nIntroduction and aims\nPart one – Writing basics and persuasive writing skills\nExercise: Analyse your writing and process\n• Virtues of good writing\n• Writing basics\n– Aims and audience\n– Exercise: The grammar quiz!\n– Grammar, language, voice, tone and pace refresher\n– Structure\n• Art of persuasive writing\n– Empathy and generating an emotional response\n– Digital body language – context and meaning (with emojis)\n– Insights into persuasion science (and exercise)\n– Storytelling skills (and exercise)\n• Editing, proofing and feedback\nPart two – Exploring different types of M&BD writing\n• Marketing communications, content marketing and copywriting fundamentals\n• Personas, propositions and content mapping\n• Balancing brand and author personality (and exercise)\nDelegates will then work in small groups to focus on different types of writing:\n– Reports, internal communications and internal emails\n– Thought leadership\n– Web site copy\n– Media relations – news releases and articles\n– Brochures and fliers\n– Newsletters and emailers\n– Blogs, social media and curating (exercise on titles)\n– Pitches and proposals\n\nPricing\nFirst attendee £270 +VAT\nSecond attendee £260 + VAT\nAll subsequent attendees £250 + VAT\n\nBook Now\n\n				#wpforms-4788 {\n				\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside  the UK? (for VAT purposes )YesSelect number of attendees1 attendee £2702 attendees £530.003 attendees £780.00Prices per attendees outside the UK: 1st attendee £270  2nd attendee £260  3rd attendee £250Select number of attendees 1 attendee £270 plus VAT2 attendees £530.00 plus VAT3 attendees £780.00 plus VATPrices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VATAttendee details2nd Attendee Full Name, Job Title and Company EmailAttendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal£0.00Submit  \nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the workshop or within three working days of an invoice being issued that is dated within a month of the workshop date. A cancellation fee of £50 + VAT will be incurred per person. Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n
URL:https://pmforum.co.uk/events/marketing-and-business-development-writing-workshop-3/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day In-person workshop
LOCATION:In Person (London)
ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2023/11/Marketing-and-business-development-writing-workshop.png
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