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TRANSP:OPAQUE
SUMMARY:Being more strategic [Now fully-booked]
DESCRIPTION:Topics Covered\nThinking strategically\n• What is strategy? Strategic thinking?\n• Strategic planning vs strategic thinking\n• Strategic thinking process\n• Assessment: How strategic is your mind?\n• Improving your strategic thinking\n• Developing strategic thinkers at your firm\nGroup exercise and discussion\nUnderstanding business strategy and strategic analysis\n• Visioning: Seeing the big picture and hypothesising\n• Strategy development processes\n• Strategic management\n• Chaotics and crisis management\n• Strategic analysis:\n– External and internal analysis frameworks (finding key challenges);\n– Mission, goal setting and forecasting.\n• Competitive advantage and risk\n• Strategy execution\nGroup exercise and discussion\nDeveloping a marketing strategy\n• Strategy choice cascade\n• Strategic marketing options\n• Choosing markets, developing niches and portfolio management\n• Segmentation, positioning and branding\n• Strategic marketing planning (marketing mix)\n• Thought leadership and integrated business development\n• Communications campaign planning\n• Marketing metrics\n• Good strategy: The difference between tactical and strategic\nThis half-day online workshop takes place from 9:30 to 13:00.\n\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £240 +VAT\nSecond attendee £230 + VAT\nAll subsequent attendees £220 + VAT\nBook Now\nThis training is now fully booked, check out other PM Forum events here\nCheck upcoming events\n\n\n\nCancellations/Substitions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n
URL:https://pmforum.co.uk/events/being-more-strategic-2/
CATEGORIES:FULLY BOOKED,Half-day online workshop
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