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SUMMARY:Boosting problem-solving, creativity and innovation skills
DESCRIPTION:Topics covered\nIntroduction\n• What is creativity? What is innovation?\n• Myths, theories and models\n• Exercises: Assessing your creativity (creative competencies)\n• Promoting a creative and innovation culture in your firm\nUsing the creativity tool kit in problem-solving\n• Exercises working through the problem-solving process (design thinking)\n• Pre-problem analysis, defining and redefining the problem\n• Generating ideas\n• Evaluating and selecting ideas (and implementation)\nCreativity and innovation in marketing and business development\n• Creative content generation (metaphors and storytelling)\n• New product and service development (with case studies)\n• Innovative marketing strategies and campaigns\n• Exercise: Brainstorming ideas\n\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £240 +VAT\nSecond attendee £230 + VAT\nAll subsequent attendees £220 + VAT\n\nBook Now\n\n				#wpforms-2807 {\n				\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastCompany Name *Work Email *Submit  \n\nCancellations/Substitions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n
URL:https://pmforum.co.uk/events/boosting-problem-solving-creativity-and-innovation-skills/
CATEGORIES:Half-day In-person workshop
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