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SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:Planning digital campaigns and content strategy
DESCRIPTION:Topics covered\nPreparing for success\n• Content marketing in perspective\n• Understanding the user journey\n• Content marketing objectives\n• Managing stakeholders and sign-off processes\n• Identifying channels\n• Choosing focus topics\n• Selecting tools\nDeveloping Campaigns\n• Exploring media types including blogs, video, podcast, infographics and interactive content\n• Content distribution channels and process\n• Content and search optimisation\n• Content analytics\nProcess and Iteration\n• Social media monitoring\n• Social media policies and process\n• Social measures and analytics\nProcess and Iteration\n• Social media strategy framework\nPlanning exercise –\nNext steps and key takeaways\n\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £240 +VAT\nSecond attendee £230 + VAT\nAll subsequent attendees £220 + VAT\nBook now!\n\n				#wpforms-2812 {\n				\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastCompany name *Work Email *Submit  \n\n\nCancellations/Substitions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n
URL:https://pmforum.co.uk/events/planning-digital-campaigns-and-content-strategy-2/
CATEGORIES:Half-day online workshop
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