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CREATED:20230327
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PRIORITY:5
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TRANSP:OPAQUE
SUMMARY:Email marketing and marketing automation
DESCRIPTION:Topics covered\nSetting up your systems\n• Introduction to success factors for email marketing\n• Goal setting for email campaigns\n• Opt-in rules and GDPR\n• Deliverability\n• Selecting an email service provider\nDesigning for user experience and Best Practice\n• Segmentation and targeting\n• Designing email templates\n• Copywriting\n• Structuring an email to maximise response\n• Mobile optimisation\nImplementing iterative processes\n• Campaign planning\n• A/B and multivariate testing\n• Optimising Open Rate and Click Through Rate\n• Email analytics\nMarketing automation\n• Email, Customer Relationship Management and website content integration\n• Email automation and triggers\n• Personalisation\n\n \nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £240 +VAT\nSecond attendee £230 + VAT\nAll subsequent attendees £220 + VAT\n\n\nCancellations/Substitions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n
URL:https://pmforum.co.uk/events/email-marketing-and-marketing-automation-2/
CATEGORIES:Half-day online workshop
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