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DTSTART;TZID=Europe/London:20240312T093000
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DTSTAMP:20231026T094400Z
CREATED:20231026
LAST-MODIFIED:20240229
PRIORITY:5
SEQUENCE:10
TRANSP:OPAQUE
SUMMARY:Cross-selling and referrer management accelerator
DESCRIPTION:Every professional service firm knows that cross-selling makes sense yet so few manage to maximise the potential of internal referrals. Some practice groups are almost entirely reliant on recommendations from external organisations – how do they get more? This workshop offers delegates the opportunity to share experiences and develop new approaches to accelerating their referrer marketing programmes.\nTopics covered\nPlanning\n• Referrer management in BD context\n• Direct vs indirect selling\n• Planning process\n• Segmentation and goal setting\n• Information systems\nBreakout\nExisting clients – cross-selling and recommendations\n• Integrated and standalone programmes\n• Analysing and prioritising clients\n• Listening and satisfaction programmes\n• Internal communication and collaboration\n• Supporting fee-earners\nBreakout\nWorking with external referrers\nBreakout\n• Understanding why they refer and targeting\n• Referrer profiles, teams and plans\n• Relationship development activities and campaigns\nBreakout\n• Building profitable relationships – core skills\n• DMU, value propositions and lessons from KAM\nSummary and close\n\nPricing\nFirst attendee £270 +VAT\nSecond attendee £260 + VAT\nAll subsequent attendees £250 + VAT\n\n\nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\nBook now\n\n\n				#wpforms-2940 {\n				\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastCompany Name *Work Email *Upon form submission, an invoice and payment details will be promptly sent to the provided email address.Submit  \n
URL:https://pmforum.co.uk/events/cross-selling-and-referrer-management-accelerator-2/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day online workshop
LOCATION:Online
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