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SUMMARY:The Proactive Marketing Executive
DESCRIPTION:Topics covered\nOrientation\n• Aims, agenda, rules of engagement and introductions\n• Being proactive, confident, challenging and focused\nGroup exercise 1: Fundamentals quiz\nTowards strategic marketing\n• BD – marketing, selling and relationship management\n• Buying processes and the client journey\n• Strategy, the marketing mix, segmentation and the sector matrix\n• How marketing audits and plans help you to help fee- earners\n• Goal-setting and measuring marketing effectiveness (ROI)\nGroup exercise 2: Tactical marketing and BD techniques\nExtending tactical marketing knowledge\n• Toolbox and campaign competencies\n• The shift from outbound to inbound marketing\nGroup exercise 3: Techniques in depth\n• Digital PR and content management\n• Campaign development and thought leadership\n• Selling, tendering and new business development\n• Relationship management and KAM\n• MarTech in professional services firms\nManaging tactical marketing programmes\n• Crisis management\nGroup exercise 4: Managing marketing/BD operations\n• Developing effective briefs and managing suppliers\n• Managing junior marketing staff (and resilience)\n• Balancing priorities, time and project management\nWorking more closely with fee-earners (internal clients)\nGroup exercise 5: Relationships with fee-earners\n• Dealing with ‘difficult’ people\n• Developing your personal profile – trust and positive communication\n• Influencing and achieving buy-in\nGetting closer to clients\n• From marketing to business development\n• The sales and decision-making processes\n• Pitching and tendering\n• Developing your market, product and client knowledge\nDeveloping your career\n• Marketing qualifications and skills\n• Team structures and career paths\nGroup exercise 6: Future career questions\nThursday, April 6, 2023\n\nThe full-day workshop takes place online from 9:30 to 17:30.\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £385 +VAT\nSecond attendee £375 + VAT\nAll subsequent attendees £365 + VAT\n\n\nCancellations/Substitions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\n\n\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n
URL:https://pmforum.co.uk/events/the-proactive-marketing-executive/
CATEGORIES:Full Day Workshop
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