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SUMMARY:Analytics & Measurement for Digital Marketing
DESCRIPTION:The course covers both current versions of Google Analytics, Universal Analytics and GA4, as well as introducing how attendees can move from their current analytics to the new GA4.\n\nAnalytics and measurement in perspective\nGA4 vs. Universal Analytics\nKey terminology and core reports\nMaking sense of the data\nIn-depth report walkthrough\nChannel analytics including social, search, email and online advertising\nAttribution modelling and understanding what really works\nWhere next? – Analytics planning and dashboards\n\n\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £240 +VAT\nSecond attendee £230 + VAT\nAll subsequent attendees £220 + VAT\n\n\nCancellations/Substitions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n
URL:https://pmforum.co.uk/events/analytics-measurement-for-digital-marketing/
CATEGORIES:Half-day online workshop
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