BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.34.1//EN
X-ORIGINAL-URL:https://pmforum.co.uk/
X-WR-CALNAME:PM Forum
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-63923f49e5241343aa7acb6a06a751e7@pmforum.co.uk
DTSTART;TZID=Europe/London:20230302T100000
DTEND;TZID=Europe/London:20230302T170000
DTSTAMP:20230327T132917Z
CREATED:20230327
LAST-MODIFIED:20240229
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:The Future Marketing Manager
DESCRIPTION:Topics covered\nHARD ISSUES\nWhat is a manager?\n• Definitions, expectations and job specifications\n• Marketing standards for a manager\n• Competencies and development programmes\nThe big picture – Taking a broader view\n• Getting to grips with professional firm strategies\n• Profitability and financial dynamics\n• Marketing as part of the management mix\nStrategic marketing and business development\n• Strategic perspectives – and how to apply them\n• Marketing vs. business development\n• Markets vs. services\n• Strategy development – the options\nDeveloping a marketing plan\n• Your first marketing audit\n• Setting SMART goals\n• Agreeing a budget\nSOFT ISSUES\nBeing perceived as a manager\n• Self perception\n• Communications and confidence\n• From specialist to generalist\nGaining partner buy-in\n• Understanding partner perspectives\n• Coping with difficult partners\nRunning a team\n• Selecting and supervising a team\n• Project management\n• Dealing with underperformance\nMotivating yourself\nThursday, March 2, 2023\n\nThe full-day In-person workshop takes place from 10:00 to 17:00.\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\n\n\nPricing\nFirst attendee £385 +VAT\nSecond attendee £375 + VAT\nAll subsequent attendees £365 + VAT\n\n\nCancellations/Substitions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\n\n\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n\n
URL:https://pmforum.co.uk/events/the-future-marketing-manager/
END:VEVENT
END:VCALENDAR