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SUMMARY:How to use analytics to optimise your digital marketing
DESCRIPTION:\nTopics covered\n\nThis workshop introduces the key concepts and techniques that will enable attendees to monitor, analyse and improve their websites, content and digital channel activity.\nFocusing on web analytics (using Google Analytics), the workshop will allow attendees to make sense of the wide range of reports available and to understand what can be done with the data – and how to incorporate data into marketing dashboards and progress reports. Taking a practical approach, the course provides a straightforward view of how web channel analytics and measurement can help improve the user experience and business objectives.\nThe workshop covers both current versions of Google Analytics, Universal Analytics and GA4, as well as introducing how attendees can move from their current analytics to the new GA4.\n\n\nAnalytics and measurement in perspective\n\n\nGA4 vs. Universal Analytics\n\n\nKey terminology and core reports\n\n\nMaking sense of the data\n\n\nIn-depth report walkthrough\n\n\nChannel analytics including social, search, email and online advertising\n\n\nAttribution modelling and understanding what really works\n\n\nWhere next? – Analytics planning and dashboards\n\n\nTo facilitate interaction, workshops are restricted to 18 attendees – maximum of four from the same firm.\nPricing\n\nFirst attendee £240 VAT\nSecond attendee £230 VAT\nAll subsequent attendees £220 VAT\nBook now:\n\n				#wpforms-2719 {\n				\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastCompany Name *Work Email *Submit  \nCancellations/Substitutions\n\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond the refund of fees paid.\n
URL:https://pmforum.co.uk/events/how-to-use-analytics-to-optimise-your-digital-marketing/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Half-day online workshop
LOCATION:Online
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