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DTSTART;TZID=Europe/London:20271214T093000
DTEND;TZID=Europe/London:20271214T173000
DTSTAMP:20260904T123211Z
CREATED:20260904
LAST-MODIFIED:20260922
PRIORITY:5
SEQUENCE:18
TRANSP:OPAQUE
SUMMARY:Being more strategic
DESCRIPTION:The workshop qualifies for 6 hours CPD. \nThis popular session helps delegates think and act more strategically – whether in their day-to-day tasks; when supporting fee-earners or developing marketing or business development plans. It helps them improve collaboration with fee-earners and the effectiveness and impact of their plans and campaigns. And it accelerates their ability to take on more senior and strategic advisory roles.\nThe session provides an in-depth overview of the leading strategy and MBD models (from the most established to the newest) and helps delegates bring a more strategic approach to all their activities. Delegates participate in structured group exercises to apply the tools and develop their strategic abilities. It supports marketing and business development professionals develop for future career progression.\nDue to popular demand, this workshop has been expanded from a half to a full day. (Note there is also a half-day session at Beginner/Intermediate level – Strategic Marketing and BD planning in a nutshell)\nLearning outcomes:\n\nUnderstand how to be more strategic in your marketing and business development role\nDevelop your strategic thinking skills\nKnow when and how to apply key strategic analysis and planning frameworks\nBuild your awareness of strategies adopted by leading professional service firms\nCompare how peers develop and apply strategy skills in their roles\nAccess resources to develop knowledge and skills further and put strategy into action\n\nTopics Covered\nThinking strategically\n• What is strategy? Strategic thinking?\n• Strategic planning vs strategic thinking\n• Strategic thinking processes\n• Assessment: How strategic is your mind?\n• Improve your strategic thinking\n• Develop strategic thinkers at your firm\nGroup exercise on strategic thinking \nUnderstand business strategy and strategic analysis (Mini MBA)\n• Vision: Seeing the big picture and hypothesising\n• Strategy development processes – top down and bottom up\n• Strategic analysis and audit tools (and assess future trends)\n* Strategic choices and management\n• Mission, goal setting and risk\n• Strategy execution\nGroup exercise on strategic analyses\nDeveloping marketing and business development strategies\n• Generic strategies – Strategy choice cascade and achieving buy-in\n* Key marketing strategies frameworks\n• Segmentation, positioning and brands\n• Case studies: Marketing and business development strategies in professional services firms\n• Strategic marketing planning (markets and services, managing the marketing mix)\nGroup exercise on MBD strategy at your firm\n \n\nWhy PM Forum training?\nPM Forum workshops are designed and delivered by qualified and experienced\nMBD professionals who:\n\n– are subject matter experts in strategy, marketing, business development, selling, client relationship management, digital technologies and interpersonal skills who – through ongoing practice – are familiar with the latest developments\n– understand the nature of professional services marketing at large corporate firms and smaller partnerships across law, accountancy, property and consultancy in a variety of client markets\n– have substantial experience working with both senior and junior fee-earners and MBD professionals\n– possess psychology credentials and/or years of experience in learning and development to ensure an optimum learning experience\n– regularly talk to CMOs and management leaders to keep abreast of the emerging needs of their teams\n\n \nDelegates receive a productive learning experience because:\n\n – There is a balance between knowledge transfer and active learning through interactive discussion and group exercises (sessions are not recorded to promote openness)\n– Training is experiential – idea sharing, networking and collaboration are encouraged\n– Progressive – sessions are graded for beginner, intermediate and advanced levels\n– Whilst platform-independent, sessions signpost systems and technologies used most often by professional services firms\n– As well as copies of course materials, delegates receive work sheets and supplementary resources with guidance for further learning (including other PM Forum events) and application\n– Course leaders are experienced coaches who understand and promote career development\n– Certificates of completion are issued for use in Continuing Professional Development (CPD)\n– Dialogue can continue after training through members-only LinkedIn communities\n– Participation is restricted to PM Forum members\n\n\n\n\n\nPricing\n\n\n1st attendee £450 + VAT\n2nd attendee £440 + VAT\n3rd attendee £430 + VAT\n\nBook Now\n\n				#wpforms-12095 {\n				--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside  the UK? (for VAT purposes )YesSelect number of attendees1 attendee - £4502 attendees - £8903 attendees £1320Prices per attendees:\n1st attendee £450,\n2nd attendee £440,\n3rd attendee £430Select number of attendees1 attendee - £450 plus VAT2 attendees - £890 plus VAT3 attendees £1320 plus VATPrices per attendees:\n1st attendee £450 + VAT,\n2nd attendee £440 + VAT,\n3rd attendee £430 + VATAttendee details2nd Attendee Full Name, Job Title and Company Email		\n			details of Company\n			\n		\n		Attendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal£0.00\n				( function() {\n					const style = document.createElement( 'style' );\n					style.appendChild( document.createTextNode( '#wpforms-12095-field_5-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-12095-field_5-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-12095-field_5-container label { counter-increment: none; }' ) );\n					document.head.appendChild( style );\n					document.currentScript?.remove();\n				} )();\n			Submit  \n\nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\n\n\n
URL:https://pmforum.co.uk/events/being-more-strategic-6-643-591-769/
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CATEGORIES:Full Day Online Workshop
LOCATION:Online
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