BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.35.1//EN
X-ORIGINAL-URL:https://pmforum.co.uk/
X-WR-CALNAME:PM Forum
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-fe41bb826b6a3cd35fe36744936400b9@pmforum.co.uk
DTSTART;TZID=Europe/London:20260929T120000
DTEND;TZID=Europe/London:20260929T140000
DTSTAMP:20260804T093759Z
CREATED:20260804
LAST-MODIFIED:20260804
PRIORITY:5
SEQUENCE:3
TRANSP:OPAQUE
SUMMARY:The habit gap: Why professional services firms know what to do and still don’t do it
DESCRIPTION:Most professional services firms don’t have a knowledge problem. They have a habit problem. Cross-selling, following up, capturing what a client said in the corridor after a meeting; everyone knows this matters, and almost nobody does it consistently. The same goes for listening: firms that only ask clients how they’re doing once a year hear a fraction of what firms who make listening a habit pick up all the time.\nThis session digs into why that gap exists (hint: it’s rarely about effort, intelligence, or the tech itself) and what actually closes it. Drawing on behavioural science and real examples from law, accountancy and consulting, we’ll unpack the habits that separate firms who convert relationships into revenue from those who leave it on the table; and where technology can quietly remove friction rather than add another thing to remember.\nExpect a few uncomfortable truths, some practical fixes you can use Monday morning, and no PowerPoint bingo.\nTakeaways:\n\n– Why “just do it more” doesn’t fix habit gaps, and what does\n– The three moments most firms lose valuable information for good\n– A simple framework for building habits that survive busy weeks\n\n \nBook now\n
URL:https://pmforum.co.uk/events/the-habit-gap-why-professional-services-firms-know-what-to-do-and-still-dont-do-it/
ORGANIZER;CN=South West:MAILTO:
CATEGORIES:In person Event
LOCATION:Broadwalk House, Southernhay West, Exeter EX1 1UA
ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2026/08/2026-PMF-templates.png
END:VEVENT
END:VCALENDAR