BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.33.0//EN
X-ORIGINAL-URL:https://pmforum.co.uk/
X-WR-CALNAME:PM Forum
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-64714a86909d401f8feb83e8c2d94b23@pmforum.co.uk
DTSTART;TZID=Europe/London:20260414T120000
DTEND;TZID=Europe/London:20260414T140000
DTSTAMP:20260311T155917Z
CREATED:20260311
LAST-MODIFIED:20260312
PRIORITY:5
SEQUENCE:3
TRANSP:OPAQUE
SUMMARY:Why ’safe’ marketing doesn’t work
DESCRIPTION:To survive in the crowded professionals-services market takes genuine differentiation.\nYet while firms obsess over perfecting their offer, far fewer devote real energy to communicating what truly sets them apart. The result? Entire sectors end up playing by the same unwritten marketing rules, talking about the same things, in the same ways, on the same channels.\nThis ‘safe thinking’ delivers short-term comfort but long-term invisibility. But this is when opportunity can emerge for those who are brave enough to stand out.\nDrawing on 20+ years working with professional-services leaders – from law firms and accountancy practices to wealth managers and private-equity houses, Veronica Hannon ( https://www.linkedin.com/in/veronicahannon/ ) – three-time TEDx speaker and creator of the Transform Report – lifts the lid on the patterns shaping strategies across accountancy, HR, learning tech and engineering.\nShe’ll share research and real examples of what professional services firms are doing, what’s working (and what really isn’t), and open a frank discussion on how marketers can break from safe habits to achieve meaningful differentiation.\nWe look forward to seeing you there.\nBook now\n
URL:https://pmforum.co.uk/events/why-safe-marketing-doesnt-work/
ORGANIZER;CN=Wales:MAILTO:
CATEGORIES:In person Event
LOCATION:Hodge House, 114 – 116 St Mary Street, Cardiff CF10 1DY
ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2026/03/Why-safe-marketing-doesnt-work-1.png
END:VEVENT
END:VCALENDAR