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DTSTART;TZID=Europe/London:20260716T093000
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DTSTAMP:20260113T094502Z
CREATED:20260113
LAST-MODIFIED:20260527
PRIORITY:5
SEQUENCE:17
TRANSP:OPAQUE
SUMMARY:Aspiring Marketing and Business Development Leader
DESCRIPTION:Having succeeded in the role as Marketing and/or Business Development Manager, you will be considering your next career step. Perhaps to a senior manager or head of team role.\nThis interactive session explores your mindset, competencies and capabilities to prepare for the progression. It provides signposts to resources to fill knowledge, skills and behaviour gaps. There will be ample opportunity to talk to peers in a similar position.\nThe session assumes you are well-equipped with technical marketing and business development knowledge and skills. Following on from the Future Marketing and Business Development Manager workshop, this session focuses on leadership requirements for more senior roles.\nCourses in this series for less experienced professionals:\n\nFuture marketing and business development manager (Intermediate)\nProactive marketing and business development executive (Intermediate)\nPractical and professional skills for MBD assistants (Beginner)\n\n \nPart one – Align with the firm’s leadership\n1. Introduction – Adopt the mindset of a senior leader \n\n– Discussion: Why do you want to lead?\n– Strategic leadership: From operational management to strategic vision and decision-making\n– Leadership styles: Balance task and relationship\n– Discussion: What’s on the Board’s mind?\n– Expectations: Accountability, cross-functional leadership, business stewardship and impact\n– Communicate differently: Transition from marketing/BD language to confident Board speak\n– Exercise: Assess personal strengths and weaknesses as a leader\n\n \n2. Build your commercial awareness \n\n– Monitor international and national influences\n– Exercise: Trends for future professional services and potential impact on your firm?\n– Track markets, competitors and client needs\n– Discussion: Understand financial operations and strategy\n– Assess financial KPIs and business models for PSF\n– Understand and drive innovation and continuous improvement\n– Exercise: Build and present a persuasive and data-driven business case\n\n \n3. Align with the firm – Vision, strategy and change leadership \n\n– Balance changing business and client needs\n– Exercise: Communicate the vision and purpose to Influence stakeholders and inspire teams \n– Think strategically: Tools for market analysis, scenario planning, identifying opportunities etc\n– Discussion: How to manage uncertainty, ambiguity and risk\n– Manage change: Stakeholder management and culture transformation\n– Collaborate: Unite divisions, matrix and remote environments with complex project management\n– Exercise: Formulate aligned MBD goals and focus\n\n \nPart Two – Drive marketing and BD strategies and processes\n4. Plan future marketing and business development (MBD) strategies \n\n– Discussion: The future marketing and BD ecosystem?\n– Manage marketing and business development infrastructure and systems\n– Exercise: Craft a cross-functional MBD plan supporting the firm’s goals with clear objectives and a solid budget\n– Discussion: Identify trends – Key MBD strategies and projects for the future \n– Drive AI and automation for efficiency and effectiveness\n– Exercise: Structure an agile MBD team (and plan recruitment/development)\n– PSF strategy case studies\n– Discussion: Juggling strategy with delivery when the buck stops here\n\n \n5. Manage yourself and the team \n\n– Discussion: How do you manage technical expertise in all MBD disciplines?\n– Emotional intelligence and self-awareness: Empathy, authenticity and relationships\n– Empower: Build confidence, support development and maintain mental health\n– Delegate, coach and provide feedback\n– Discussion: Equality, Diversity and Inclusion (EDI) and cultural sensitivity to leverage diverse and remote teams \n– Negotiate to manage conflict\n– Exercise: Manage performance and challenging people issues\n\n \n6. Develop your personal brand, influence and career \n\n– Discussion: The first 100 days?\n– Cultivate champions, advocates, mentors and allies\n– Discussion: Build your leadership brand: Credibility, positioning and presence for senior roles \n– Listen, influence and present in internal and external networks\n– Plan your transition: Stepping up from peers and drive continuous growth and visibility\n– Protect yourself and become more resilient\n– Exercise: Action Planning\n\n\nPricing\nFirst attendee £450 +VAT\nSecond attendee £890 + VAT\nAll subsequent attendees £1320 + VAT\nCancellations/Substitutions\nDue to the restricted number of places, refundable cancellations are only accepted up to one month prior to the event (a cancellation fee of £25 + VAT will be incurred per person). Substitutions can be made at any time. PMI reserves the right to cancel with no liability beyond refund of fees paid.\nEligibility\nThis training course is open solely to member firms of the PM Forum, a worldwide group of over 3,000 marketers in professional services firms.\nBook your place:\n\n				#wpforms-10806 {\n				--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n			}\n			Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Attendee details *FirstLastJob Title *Company Name *Company Email *Is your firm based outside the UK? (for VAT purposes )YesSelect number of attendees1 attendee - £450 plus VAT2 attendees - £890 plus VAT3 attendees £1320 plus VATPrices per attendees:\n1st attendee £450 + VAT,\n2nd attendee £440 + VAT,\n3rd attendee £430 + VATSelect number of attendees1 attendee - £4502 attendees - £8903 attendees £1320Prices per attendees:\n1st attendee £450,\n2nd attendee £440,\n3rd attendee £430Attendee details2nd Attendee Full Name, Job Title and Company EmailAttendee details3nd Attendee Full Name, Job Title and Company EmailHow do you want to pay? *By cardBy invoiceStripe Credit Card *Company Name *Issue invoice to this companyCompany Address *Address Line 1Address Line 2CityState / Province / RegionPostal Code--- Select country ---AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo (Democratic Republic of the)Cook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Kingdom of)EthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIreland (Republic of)Isle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (Democratic People's Republic of)Korea (Republic of)KosovoKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth Macedonia (Republic of)Northern Mariana IslandsNorwayOmanPakistanPalauPalestine (State of)PanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan, Republic of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuela (Bolivarian Republic of)VietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsCountryTotal including VAT£0.00Submit  \n
URL:https://pmforum.co.uk/events/aspiring-mbd-leaders-workshop-ready-to-promote/
ORGANIZER;CN=PM Forum:MAILTO:
CATEGORIES:Full Day In-person Workshop
LOCATION:CityPoint, One Ropemaker Street, London EC2Y 9SS
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