BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.32.0//EN
X-ORIGINAL-URL:https://pmforum.co.uk/
X-WR-CALNAME:PM Forum
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-4eb7d41ae6005f60fe401e56277ebd4e@pmforum.co.uk
DTSTART;TZID=Europe/London:20251118T180000
DTEND;TZID=Europe/London:20251118T203000
DTSTAMP:20251022T105508Z
CREATED:20251022
LAST-MODIFIED:20251022
PRIORITY:5
SEQUENCE:1
TRANSP:OPAQUE
SUMMARY:Beyond the logo: Delivering a rebrand that resonates
DESCRIPTION:In a crowded market where many firms appear the same, brand clarity is a competitive advantage. Join us for a candid panel discussion with three senior marketing and business development leaders who have led high‑stakes rebrands and positioning shifts at leading professional services firms. We’ll go beyond logos to unpack how firms truly differentiate—and what it takes to deliver a rebrand that sticks with partners, clients, and talent.\nThe panel’s chair, Charlotte Sansom of Dechert, will be joined by three exceptional senior marketing leaders: Craig Annis of A&O Shearman; Katherine D’Urso of Freshfields; and Natasha Davies of PwC.\nOur panellists will share their real-life experiences of delivering a rebranding project and provide practical guidance based on lessons learned. We’ll discuss launch strategies (big bang vs. phased), decision-making models that work, market research, employee and client engagement, measurement and ROI, as well as visual identity, tone of voice and more. If you’re preparing for a rebrand, refreshing your positioning, or aiming to sharpen what your firm uniquely owns in the market, this session will help your understanding of shaping firm positioning.\nWe hope you can join us.\nBook now\n
URL:https://pmforum.co.uk/events/beyond-the-logo-delivering-a-rebrand-that-resonates/
ORGANIZER;CN=London and South East:MAILTO:
CATEGORIES:In person Event
LOCATION:Gowling WLG 4 More London Riverside London SE1 2AU
ATTACH;FMTTYPE=image/png:https://pmforum.co.uk/wp-content/uploads/2025/10/Beyond-the-logo-Delivering-a-rebrand-that-resonates.png
END:VEVENT
END:VCALENDAR