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DTSTART;TZID=Europe/London:20251209T093000
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SUMMARY:Marketing’s new secret weapon
DESCRIPTION:Marketing professionals who bring credible, research-backed insights to strategic discussions gain influence and drive better business outcomes.\nThis practical, evidence-driven session – the most popular webinar organised by PM Forum’s strategic partner ICON APAC in recent years – explores a new frontier of client intelligence, usually referred to as client proxies or synthetic data.\nYou don’t need me to tell you that marketers face a persistent challenge in obtaining the honest, unfiltered client feedback needed to create compelling positioning and justify premium pricing.\nJoin the session with Sydney-based Steven Lewis and you’ll discover how AI can shift your firm’s marketing from educated guesses to evidence-based recommendations that are based on data and candid insights that would be expensive (and often impossible) to gather with traditional research.\nTopics to be covered include:\n· Building synthetic personas that represent genuine client perspectives\n· Running large-scale surveys without client fatigue\n· Testing positioning strategies with synthetic client segments\n· Validating service development concepts before market launch\n· Generating competitive intelligence through synthetic client interviews\n· Supporting partner strategy sessions with data-backed client insights\nA recent Marketing Week headline declared that synthetic data is “as good as real.”\nJoin this important session to discover your new secret weapon!\nBook now\n \n \n
URL:https://pmforum.co.uk/events/marketings-new-secret-weapon/
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CATEGORIES:Online,Webinar
LOCATION:Online
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