04
Jul

Towards KAM – Helping fee-earners with client relationship management

Intermediate
London  -  Half day

When fee-earners have little or no training in selling or account management, it can be hard for them to know how to develop relationships with their existing clients and referrers. This session provides ways to help them learn to create more effective relationships and paves the way for a structured key account management programme.

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05
Sep

Thought leadership campaign development and project management

Intermediate
Revised
London  -  Half day

Much of the work for marketers and business developers involves creating and implementing campaigns that integrate marketing, selling and relationship management activities – whether for the firm, sectors or services. And the campaigns and projects usually involve both marketers and fee-earners. This half day session guides you through the process and provides insight into both project and campaign management techniques.

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20
Sep

The Proactive Marketing Executive

Intermediate
London  -  Full day

A popular highly interactive full day workshop for senior marketing assistants and executives who want to
a) move from responsive service provision into a proactive advisory role and
b) grow into more managerial, strategic and client focused areas.

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10
Oct

Psychological insights to support marketing and selling

Beginners, Intermediate
New
London  -  Full day

Psychology can help us understand ourselves and our fee-earners better. Behavioural economics and neuromarketing are relatively new sciences designed to aid comprehension of client decision making processes. This full day interactive session covers over 50 psychological and neuroscience insights to assist marketers and business developers in professional service firms to be more effective – whether that is when working with each other in teams, with fee-earners or with clients.

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19
Oct

The Future Marketing Manager

Intermediate
London  -  Full day

A popular interactive full-day workshop for marketers and business developers who are looking at how to position and prepare themselves for their first management role. This is part of the well established series of courses supporting marketers as they progress through their careers in the professions.

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02
Nov

The effective marketing and business development PA/Secretary

Beginners
London  -  Half day

As firms manage costs, PAs and secretaries are required to take on an ever-increasing range of marketing and business development activities – and often these staff have no or little training in the subject. This half-day workshop covers the basics of marketing and business development in professional services firms and is designed for those who are either supporting fee-earners or departments who are active marketers or those working within a marketing or BD team.

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22
Nov

Practical and professional skills for marketing and BD assistants

Beginners, Intermediate
London  -  Half day

A popular half day interactive workshop for those with a basic understanding and some experience of marketing who would like to develop their marketing knowledge, role and career within a professional service firm. Those who require more indepth training should look at The Proactive Marketing Executive course which explores similar issues during a full day.

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05
Dec

Delegation, coaching and team management

Intermediate
Revised
London  -  Half day

Young marketers and business developers usually have to manage and motivate assistants and technical specialists quite early in their careers – and often there isn’t any preliminary supervision or people management training to help them. So this half-day session explores basic ideas for team leadership and provides some practical skills to help them.

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