Articles from the current issue:

Case study Member only

Caroline Cleary discusses the best way for marketing to create a one-team culture in a large organisation.

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Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Anne Blackie suggests ways to ensure the opportunities you bid for support your strategy.

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Insight Member only

Christine Baltas believes that many organisations could be missing a trick by not effectively communicating their real differentiators.

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Leader

It’s hard to attract and then retain new recruits, whether new graduates or at senior levels.

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Marketing basics Member only

Daljit Flora takes a look at effective event follow-up.

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Network Member only

Katie Whyte reflects on her maternity leave and imminent return to the law firm she works at.

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Opinion Member only

Jim Ker asks: Is our ever-increasing reliance on machine learning and new digital marketing tools dulling our more traditional marketing skills?

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Practice profile

Ranked 20th by revenue among UK accountancy firms, London and South East-based Kingston Smith wins prizes for its innovation and IT. So how do the human and high-tech systems work best together? And where will they take us in future? Head of Marketing Rebecca Buckley and Managing Partner Maureen Penfold talk to Neasa MacErlean.

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Research report Member only

Robin Dicks and Martin Joy discuss the role of client insight to a firm’s financial success, including its cost effectiveness and usability.

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Review Member only

Review of Kim Tasso's new book.

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Dec
2018
Technology Member only

Rosemary Beach discusses how Search Engine Optimisation is changing and what to do about it.

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Viewpoint Member only

In September, Lee Grunnell chaired a panel discussion to close the annual PM Forum conference. Here he summarises how to be noticed by the people that matter.

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Dec
2018
Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: how much has changed?

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