Articles from the current issue:

Careerwatch Member only

Weighing up the benefits of experience and expertise often occurs when, according to Elinor Gilles, we examine our current position and future ambitions.

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Oct
2018
Case study Member only

Kevin Peake looks at marketing’s role in creating a new sector in response to a market opportunity.

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Oct
2018
Global Village Member only

Appointments, promotions and departures.

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How to ... Member only

Feedback is a source of insight which enables a firm to differentiate its brand in ways that matter to clients. Ben Sutton sets out the essential role that marketing and BD teams have to play.

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Insight Member only

Annie Jarman looks at the impact of internal communication on wellbeing.

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Leader

Marketers have much to teach our L&D colleagues and can be key influencers in L&D.

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Management focus Member only

It’s all too easy to say “I’ll get around to that when I have more time”, isn’t it? Deborah Labbate has some tips for better time management.

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Marketing basics Member only

Writing stand-out content for the web and thought leadership programmes isn’t always easy but Michelle Daniels has some suggestions.

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Network Member only

Peter Byre believes that marketing lacks the influence it deserves, and that the future of the firm requires.

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Opinion Member only

In the absence of a seat at the board, Alex Kent and Rachael Evans believe that marketing can still flex its commercial muscle.

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Practice profile

There may be economic troubles and disruption ahead but English law firm Mills & Reeve is developing an approach that might be weatherproof. Julie Mortimer, Director of Marketing, and Claire Clarke, Managing Partner, talk to Neasa MacErlean.

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Oct
2018
Review Member only

Review of Heidi Grant's new book.

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Viewpoint Member only

Milan Dalal discusses how firms can use client intelligence for strategic advantage.

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Second opinion Member only

John de Forte takes a sideways look at the world of professional services marketing. This month: the trends that are encouraging us to be idle.

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