The Scotland regional events take place in Edinburgh and Glasgow city centres at various venues. Membership to the PM Forum is corporate so attendance at all core events is free to all staff of member firms. Sign up here! If you are interested in hosting an event please contact Helena Sundarajoo.
We attract a diverse audience covering marketers in a professional services firm including accountancy, law, property and management consultants. We also welcome partners and senior fee-earners with a marketing remit and agencies/suppliers to the sector.
Educational events with networking opportunities are planned for each year and topics are taken from the annual member research and current trends.
Thursday 01 Feb 2018
Gordon White will define content and explore how to establish what is the right type for you to use. We will look at developing a strategy and a content calendar that will assist you to create timely and engaging content.
We will also examine the content journey and demonstrate how to make full use of the content you create by extending its reach, both online and offline.
Gordon will provide actual examples of content used in B2B, B2C and Third Sector organisations and help you to understand the extensive opportunities that exist to use content to get your message directly in front of relevant decision makers.
If you would like to receive regular invites to events, please email us.