At a time of economic turbulence, generating profitable new business and providing superior client service become vital to the success of any professional firm. The August 2008 Snapshot survey attracted responses from 223 marketers and managing partners based in Europe, North America and Asia/Pacific.
The key finding of the survey is that there are huge opportunities for marketers to get more involved in BD and client service activities with the blessing of MPs. However, this requires leadership by marketers, plus authority, focus, participation and an integrated approach. He encouraged marketers to rise to the challenge.