Wednesday 27 February 2019, Leeds

Our exclusive Benchmark tracks changes in marketing priorities and activities. It is the best way to understand where your peers will focus their time and attention over the year ahead. In particular we explore:

  • Priorities for 2019, including the strategic changes facing professional firms and how marketers can respond;
  • How new technologies are changing both the professional firm business model and the role of professional marketers;
  • Ways in which professional marketers can enhance their skills set to better prepare for the changes on the horizon development. 

The session will include a short presentation of results followed by a debate with a panel of heads of marketing and BD, including Sue Murdoch of Pinsent Masons and Victoria Goff of Sagars – others to be confirmed.