Thursday 13 September 2018
Partners and other stakeholders tend to sit up and take notice when we talk knowledgeably about the commercial impacts on their business of one type of marketing activity vs another.
However, to persuade them to align their marketing and business development activities to Return on Investment (ROI), we need a number of sharp tools in the box!
We were delighted to be joined by Paul Richmond and Liz Whitaker of the GroGroup who explained the type of tools we can deploy to measure ROI, how to develop a smarter conversation around ROI and how to demonstrate the ROI that the firm has made in you.
This was a lively, practical session that sharpened your focus on discussing the impact of your campaigns and business development, as well as helped your career progression.