Wednesday 28 November 2018

In this session, Angela Brown of Meteoric Marketing & Coomunications, suggests we need to ‘turn our thinking on its head’ to get better commercial outcomes from thought leadership and content (or indeed all marketing activity!)

She’ll share:

  • How unintended outcomes from the status quo impact our relationships
  • The impact good and bad thought leadership has on client perceptions and actions
  • Practical advice and tools to create better content
  • How you can create materials to help your people engage with target buyers and sell more
  • Three practical steps you can take on existing activity to get a better commercial outcome.