Wednesday 28 November 2018
In this session, Angela Brown of Meteoric Marketing & Coomunications, suggests we need to ‘turn our thinking on its head’ to get better commercial outcomes from thought leadership and content (or indeed all marketing activity!)
- How unintended outcomes from the status quo impact our relationships
- The impact good and bad thought leadership has on client perceptions and actions
- Practical advice and tools to create better content
- How you can create materials to help your people engage with target buyers and sell more
- Three practical steps you can take on existing activity to get a better commercial outcome.