Wednesday 13 June 2018
Delegate experiences and questions ensured the session was interactive.
Our speaker, Kim Tasso, covered:
- Marketing fundamentals quiz – Review of the value of key marketing and business development concepts
- The strategic approach, the marketing mix and matrix management
- How the marketing audit and marketing plans help you to help fee-earners
- Integrating strategic marketing initiatives – bringing marketing, selling and relationship management together
- Measuring marketing effectiveness and goal setting