Wednesday 13 June 2018

Delegate experiences and questions ensured the session was interactive.

Our speaker, Kim Tasso, covered:

  • Marketing fundamentals quiz – Review of the value of key marketing and business development concepts
  • The strategic approach, the marketing mix and matrix management
  • How the marketing audit and marketing plans help you to help fee-earners
  • Integrating strategic marketing initiatives – bringing marketing, selling and relationship management together
  • Measuring marketing effectiveness and goal setting