Wednesday 13 June 2018, Birmingham
New technology. New channels. New marketing and business development methods. Increasing sophistication and specialisation. Bigger marketing and business development teams.
Whilst juggling all these new things in an increasingly accelerating and pressured environment – how can we step back, think and be more strategic?
This session provided a fast introduction to strategic marketing approaches. Big picture stuff. With tips on how to introduce a more strategic approach to fee-earners no matter what you are doing.
Delegate experiences and questions ensured the session was interactive.
Our speaker, Kim Tasso, covered the following: