Thursday 26 April 2018

In a world where robots may take over, where some firms are failing and online marketing is getting even harder, how does a professional services business sustain itself? This session explored ‘the human vs the machine’ looking at, among other things, chatbots and AI technology.

A mixture of personal experience, research and real life examples, the talk highlighted the benefits and risks of going down an AI/automation route and consider the important things that a professional services firm needs to consider along the way.

David Gilroy shared ideas on how to sustain your brand, retain your team, up your marketing game and ultimately retain clients and acquire new ones.

Some of the latest technologies in the marketplace were considered and reviewed alongside the – as important if not more so – human aspects that the technology, perhaps, does not yet properly replicate.