Tuesday 25 July 2017
Topics that will be covered during this session include:
- Recommended communication with internal and external audiences
- How to manage brand communication
- Tips for integration
- How to proactively retain employee trust
- How cultures can come together for a merger of equals
- Brand strategy and integration to deliver a consistent client experience
- Managing general brand promotion in the public sphere during this potentially tricky time
This session is aimed at anyone working in marketing teams that may experience a union of cultures, departments or firms in the future. We will seek to address common issues in devising an integrated strategy to consider the intangible factors in the merger.