26
Apr

AI: Automation: Machines: Humans: The Future Workplace

Ireland

In a world where robots may take over, where some firms are failing and online marketing is getting even harder, how does a professional services business sustain itself? This session will explore ‘the human vs the machine’ looking at, among other things, chatbots and AI technology.

David Gilroy will share ideas on how to sustain your brand, retain your team, up your marketing game and ultimately retain clients and acquire new ones.

03
May

Search – different approaches to online marketing

South West

In Bristol, Ben Hollom will talk on how to write effective and engaging content that aligns and supports your digital marketing strategy. David Mooney and Natalie Scutt will also join Ben to discuss the key differences and merits of PPC and SEO.

This event will also be presented in Exeter on 23 May 2018

11
May

Resilience: How to thrive at work in the 21st Century

Yorkshire

The Thriving at Work report, published in 2017, puts the annual cost to the UK economy of poor mental health at up to £99bn, of which about £42bn is borne by employers. The authors were shocked to find the number of people forced to stop work as a result of mental health problems was 50% higher than for those with physical health conditions.

Nick Girling, will cover three important areas:

  • Don’t wish for more time, wish for more skills
  • Managing your DSDE patterns (Device, Sleep, Diet & Exercise
  • Emotional resilience
16
May

Building sustainable growth through the client journey

North West

This interactive session will introduce you to the principles of social selling and you will learn:

  • What is social selling, why it has become so important and the benefits of adopting a social selling approach
  • Ways marketing and sales can align their social selling efforts to drive more inbound opportunities
  • Why personal brands are critical online.

You'll leave the session with practical ideas to incorporate or influence your firms strategy, along wth tips to support both yourself and your fee earners to develop their personal brands.

23
May

Search – different approaches to online marketing

South West

In Exeter, Ben Hollom will talk on how to write effective and engaging content that aligns and supports your digital marketing strategy. David Mooney and Natalie Scutt will also join Ben to discuss the key differences and merits of PPC and SEO. 

This event will also be presented in Bristol on 3 May 2018

13
Jun

Towards strategic marketing

West Midlands

Delegate experiences and questions will ensure the session is interactive.

Our speaker, Kim Tasso, will be covering the following:

  • Marketing fundamentals quiz – Review of the value of key marketing and business development concepts
  • The strategic approach, the marketing mix and matrix management
  • How the marketing audit and marketing plans help you to help fee-earners
  • Integrating strategic marketing initiatives – bringing marketing, selling and relationship management together
  • Measuring marketing effectiveness and goal setting