In this session, Angela from Meteoric Marketing suggests we need to ‘turn our thinking on its head’ to get better commercial outcomes from thought leadership and content (or indeed all marketing activity!)
In this talk, Mario Vafeas and Tim Hughes, from Bristol Business School, share the findings from their research into client-agency relationships, identifying the expectations of both partners and recommending ways in which clients and agencies can maximise value from the relationship.
This session will also include a panel discussion with Hannah Lee of Mytton Williams, Paul Seymour of Bishop Fleming LLP & Dan Hodges of Conscious Solutions.
In this practical session, Warrick Harniess of Scandinavia Stories will help us to identify the components of good stories, how to structure them and develop the confidence to be a good business storyteller. The session falls into three parts:
In this session, Helen Andrews from RizkMcCay suggests we need to understand that the devil is in the detail.
She’ll share the following:
To kick things off, in our May session Mike Smith will take us through how Ginsters has positioned itself for the future. Looking at everything from new product development, branding and packaging and a new comms approach, Mike will share how he and his team have refreshed a nationally known and loved brand for today’s market.