17
Jan

Uncommon knowledge

East Midlands

From the Institute of Practitioners in Advertising and Account Planning Group, to Thinkbox and The Ehrenberg Bass Institute for Marketing Science, Lee Grunnell has dissected the most advanced analysis of effective marketing and reassembled it for professional services firms. In our first event of 2019 he'll tackle knotty issues like:

  • Long term brand building vs. short term sales campaigns
  • Balancing emotion vs. reason in communications
  • When to aim for broad reach vs. when you need tight targeting 

There will be something valuable for people in all sorts of roles, in firms of all shapes and sizes.

22
Jan

Think again! Creativity and innovation unleashed

Yorkshire

A culture of creativity can substantially differentiate an organisation, attracting and retaining the best staff whilst enhancing added value. Delegates will leave with:

  • An understanding of the strategic benefits of adopting creative thinking within the culture of their business
  • An understanding of the blockages that operate within the minds of all individuals that effectively block creativity
  • An introduction to specific techniques to overcome those blockages
23
Jan

Client listening programmes: delivering measurable and meaningful change

West Midlands

Emma Massingham and Claire Offord (ClientFace) will share their top tips around:

  • Best practice for conducting relationship reviews
  • Using client listening techniques
  • Client planning
  • Internal buy-in and engagement
  • Moving from an adviser status to trusted business partner
23
Jan

Getting it past the partners – All about buy-in

North West

Our speaker, Kim Tasso will be covering the following topics:

  • What are our biggest buy-in challenges?
  • The 7 P model of buy-in (People, Psychology, Process & Precision, Plan, Persuasion, Pressure and Patience)
  • Understanding the partner mind set and dealing with personality and cognitive types 
  • Psychological science of persuasion 
  • Top 10 tips for achieving buy-in 
23
Jan

2019: Are you ready for a year of change?

London

Our exclusive Benchmark tracks changes in marketing priorities and activities. It is the best way to understand where your peers will focus their time and attention over the year ahead. In particular we explore:

  • Priorities for 2019, including the strategic changes facing professional firms and how marketers can respond;
  • How new technologies are changing both the professional firm business model and the role of professional marketers;
  • Ways in which professional marketers can enhance their skills set to better prepare for the changes on the horizon development. 
24
Jan

2019: Are you ready for a year of change?

South West

Our exclusive Benchmark tracks changes in marketing priorities and activities. It is the best way to understand where your peers will focus their time and attention over the year ahead. In particular we explore:

  • Priorities for 2019, including the strategic changes facing professional firms and how marketers can respond;
  • How new technologies are changing both the professional firm business model and the role of professional marketers;
  • Ways in which professional marketers can enhance their skills set to better prepare for the changes on the horizon development. 
29
Jan

Turning followers into leaders

Scotland

Our first event of 2019 will provide an insight into some leadership lessons, and the strategy used, from the journey made by Shackleton on his polar expedition. 

Our interactive workshop will help you to:

  • appreciate the journey of self-discovery from a leadership perspective 
  • see new ways to interact with people, with ideas and suggestions from the Shackleton story
  • FeedForward - creating some personal and team actions for the year ahead.