Our exclusive Benchmark tracks changes in marketing priorities and activities. It is the best way to understand where your peers will focus their time and attention over the year ahead. In particular we explore:
The session will include a short presentation of results followed by a debate with a panel of heads of marketing and BD, including Sue Murdoch of Pinsent Masons and Victoria Goff of Sagars – others to be confirmed.
Brexit is a key topic of discussion for nearly everyone at the moment, and rightly so. Many may be growing weary of the political wrangling, but the reality is that our profession has yet to fully get to grips with what it will mean for our respective firms, how they may need to change how they ‘go to market,’ and how such marketing and BD efforts may be organised and resourced in the future.
These unanswered questions are the focus of our February event, bringing together a top-notch panel of industry leaders from Clifford Chance, FTI Consulting and SEGRO to discuss the implications. We’ll strive to make it a politics-free zone, so that the debate can remain focused on getting some real insight into how to best prepare for the likely winding road ahead.
Nearly every time you set out to do something well, you’ll immediately butt up against vague objectives, restrictive resourcing or seemingly intractable disagreements.
That’s why the Draw Group built the Strategic Framework. The framework is incredibly versatile and they have used it for organisational change, project prioritisation, and holiday planning. Kent Valentine will talk you through how it works in real-world contexts, picking some examples from the room. You’ll go away with an understanding of how the framework could transform your own strategic thinking.
It’s well known that video helps with reach, engagement and interaction on social media and websites. However, finding the necessary budget can sometime prove tricky.
At this event Andrew will share some of his 25-year career experiences, as well as providing some tips and tricks for shooting smartphone video that we can use to help tell the stories of our own organisations through social media.
In this session, Ken Symon, Editor of Scotland's national business magazine Scottish Business Insider and a former business editor at The Scotsman and the Sunday Herald, will give his insights on the modern world of journalism, and what works and what doesn't for an editor and their readers. How do they decide what makes the cut and what gets spiked?
Alongside Ken will be James Friel, PR & Communications Manager at Harper Macleod LLP. He is a former journalist, with a legal background, who manages the firm's PR needs in-house. James will lead the conversation with Ken and talk about how PRs manage balancing their 'clients' expectations against what journalists actually want to write about.
This workshop explores:
In this session, Angela from Meteoric Marketing suggests we need to ‘turn our thinking on its head’ to get better commercial outcomes from thought leadership and content (or indeed all marketing activity!)
Our presenter, Claire Mason of Man Bites Dog, will redefine thought leadership for the disruptive age, present the business case for strategic ideas and share how you can harness thought leadership to build reputation, deepen relationships and generate revenue. She will also share a case study on The Global Talent Crunch - recent winner of 'World’s Best Campaign' in the ICCO Global awards.