Meet the journalist

East Midlands

With 25 years’ journalism experience, Lauren Mills will share what works and what doesn’t, including:

  • What makes a good story
  • How to build relationships with the media
  • What not to do
  • Helping your colleagues prepare for interviews 

In short, you’ll learn how to better pitch for press coverage and how to make sure you get your message across effectively.


How do you ensure the opportunities you bid for support your overall strategy?


In this workshop, Anne Blackie, Grant Thornton will cover:

  • What a bid evaluation process should take into consideration so you are making the right strategic and commercial decisions?
  • How to influence key stakeholders?
  • How to create a winning strategy with clear value propostions?

Persuasive communications for personal impact

North West

This session will encourage you to explore your own, personal impact and will focus on:

  • Gravitas and presence
  • Communicating with confidence
  • The secret language of non-verbal communication
  • Verbal impact
  • The power of first impressions

Four key skills for the future marketer


Our panel of marketing and HR experts will go beyond the obvious ‘table stakes’ skill areas to dig into and debate four areas which will define true excellence in professional marketing in the future:

  • Data and analytics
  • Commerciality
  • Soft skills 
  • Innovation

As well as discussion over the practical implications of the rising demand for these skills, we’ll also be polling you – the audience – on what you think about these issues.