06
Nov

How to build your personal impact

Scotland

This interactive and fun workshop will explain why you can't avoid having a reputation and then provide three steps for you to take control so you present yourself at your personal best:

  • Explore personal impact, then DEFINE what's unique about you and how you wish to come across. Explore how your hidden beliefs are impacting your reputation.
  • By increasing your self-awareness, learn tips to ALIGN how you look, sound and behave to create an impact that's consistent with your desired brand.
  • Finally, consider ways to PROJECT yourself on and offline in a way that's authentic and credible.
07
Nov

Empowering partners: making social media business (development) as usual

London

In this interactive session, Alex Low will look at how social selling can help break down those barriers and get results, as well as aid relevant content generation. He will share some live examples and tips you can take away to make your partners' social media presence as good as it can be – to help improve relationships with existing clients, as well as target and win new ones.

08
Nov

How do you ensure the opportunities you bid for support your overall strategy?

West Midlands

In this workshop, Nicola Howe, Grant Thornton will cover:

  • What a bid evaluation process should take into consideration so you are making the right strategic and commercial decisions?
  • How to influence key stakeholders?
  • How to create a winning strategy with clear value propostions?
14
Nov

Client experience – the new competitive battleground

East Midlands

This session will explore the business case for client experience, the mechanics and psychology behind it and the key tools we can use, including client journey mapping, closed loop service recovery and staff engagement. You will leave with a simple framework for improving the client experience of your business.

20
Nov

Marketing careers in SW professional services firms in 2018

South West

In this fast-paced session, we are going to discuss some macro views of what’s happening in marketing careers in 2018, as well as talking about what’s happening in professional services and in the South West in particular.

You’ll leave the session with a deeper understanding of the state of careers in our sector, with some practical tips about how to improve things and having been able to talk to peers about the challenges you’re facing.

28
Nov

Getting better commercial outcomes from thought leadership

North West

In this session, Angela Brown of Meteoric Marketing & Coomunications, suggests we need to ‘turn our thinking on its head’ to get better commercial outcomes from thought leadership and content (or indeed all marketing activity!)

She’ll share:

  • How unintended outcomes from the status quo impact our relationships
  • The impact good and bad thought leadership has on client perceptions and actions
  • Practical advice and tools to create better content
  • How you can create materials to help your people engage with target buyers and sell more
  • Three practical steps you can take on existing activity to get a better commercial outcome.